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What I focus on as a designer.
UX Research
Understanding user needs through interviews, personas, empathy maps, and research insights.
Wireframing
Creating clear low-fidelity layouts that define structure, user journeys, and content flow.
UI Design
Designing polished, modern interfaces with strong hierarchy, visual personality, and responsive layouts.
Prototyping
Building interactive flows that show how users move through a product or website.
ABOUT MY WORK
I create designs that begin with people, not pixels.
My approach to design starts with understanding how people think, what they need, and where they experience friction.
With a background in private healthcare, property, and luxury beauty services, I bring a people-first mindset into every project — turning research, ideas, and visual creativity into digital experiences that feel natural and purposeful.