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About me

Hi, I’m Lina

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It's nice to meet you!

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I'm a UX Designer with a background in luxury retail, property, and private preventative healthcare. Throughout my career, I've worked in people-focused roles where understanding individual needs, building trust, and delivering exceptional experiences have always been central to my work.

Working across these industries made me realise that what I enjoyed most was understanding people, solving problems, and improving their overall experience. That inspired my transition into UX, where I combine creativity with critical thinking to design intuitive, user-centred digital experiences.

As I build my career in UX, I bring a wealth of transferable experience, a thoughtful approach to problem-solving, and a genuine passion for creating products that make people's lives simpler and more enjoyable.

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ABOUT MY WORK

A closer look at my design process.

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What I focus on as a designer.

UX Research

Understanding user needs through interviews, personas, empathy maps, and research insights.

Wireframing

Creating clear low-fidelity layouts that define structure, user journeys, and content flow.

UI Design

Designing polished, modern interfaces with strong hierarchy, visual personality, and responsive layouts.

Prototyping

Building interactive flows that show how users move through a product or website.

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