Case Study 2
EverStrong
Fitness App
A fitness app concept designed to help women build strength, stay consistent, and feel supported through guided workouts, progress tracking, and motivation.
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Persona
Designing for Sharon
When she does go to the gym or engages with high-intensity classes, she enjoys the feeling of accomplishment and the results over time despite not enjoying the workout itself.
Being aware of the benefits of exercising while at the same time not enjoying it much creates a ‘‘grin and bear it’’ experience.
Understands the importance of maintaining muscle mass with age but wants workouts to be flexible and enjoyable.
Sharon also cares for her elderly mother, so she tries to fit in exercising when she can. She attends swimming lessons each week as she prefers an engaging activity
Sharon
Age 40
Works full-time.
Wants to keep fit and seeks motivation to maintain consistency – particularly building muscle
Sharon enjoys keeping fit, but doesn’t enjoy there petition of traditional gym workouts.
Finds the gym environment and the amount of equipment intimidating and ‘‘posey’’.
Empathy Map
Understanding what the user says, does, thinks, and feels.
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Ideation
Brainstorming ways to make fitness feel guided and social.
The ideation process explored features that could make strength training easier to start and easier to maintain. Ideas included workout reminders, progress tracking, workout recommendations, technique support, buddy motivation, and team-style accountability.
Storyboard
Mapping the user journey before designing screens.
The storyboard explored how a user could discover the app, download it, set preferences, invite friends, and stay motivated through weekly progress and social encouragement.
The user wants to become more consistent with exercise.
01. User notices the need
02. User discovers the app
She sees an app that promises guided workouts and support.
03. User downloads the app
She starts exploring features with curiosity.
She selects workout time, goals, location, and schedule.
04. User sets preferences
06. User tracks weekly progress
She sees workout completion and receives encouragement.
05. User invites buddies
She connects with friends for motivation and accountability.
A UX case study in progress focused on designing a simple, intuitive user experience.
EverStrong, originally explored as FitBuddy, is a mobile fitness app concept created for women who want to stay active, build strength, and maintain consistency despite busy schedules and everyday responsibilities.
The project explores how an app can make strength training feel more approachable, guided, and motivating for women who may feel unsure about gym environments, equipment, or where to begin.
Creating a calm, supportive fitness experience.
The final UI direction uses soft neutral tones, muted green accents, rounded cards, clear progress visuals, and encouraging language. The design avoids harsh fitness branding and instead feels supportive, friendly, and approachable.
UI Direction
